Marketing without strategy is like fishing in your bathtub and hoping to catch dinner.

You might hear promises every day—some slick-talking rep or flashy ad promising that this one thing will finally get you more customers, clicks, and cash. But if you don’t know your plan, you’ll just end up chasing trends and wasting money.

Let’s fix that.

Here’s a simple way to build a marketing strategy that works for your business, keeps your budget intact, and helps more people discover the value you offer.

Start with Your Foundation

Before you pick tools or platforms, you need to ask:

Who am I trying to reach? Where are they spending time? What do they care about?

It’s like fishing—you need the right bait in the right lake. You don’t toss hot dogs in a goldfish pond and expect to reel in a catfish.

📌 If you’ve already done customer research, great. If not, jot down:

• Who your ideal customer is

• What problems they face

• Where they hang out (online or offline)

• What they read, scroll, and listen to

Once you have that, you’re ready to choose your method—not just follow the next marketing trend someone throws at you.

Choose Offline or Online (Or Both)

Offline Examples:

• Business cards

• Flyers at coffee shops

• Mall table ads

• Magnetic signs

• Local sponsorships

If your audience hangs out locally, show up where they are.
Ask about partnerships. Use creative placements. And yes, only say yes to that magazine ad guy if your customers actually read the thing.

Online Examples:

• Website

• Social media

• Google listings and directories

• Blog articles

• Ads on Facebook or YouTube

If your customers are on the internet (spoiler alert: most are), then you need a web presence that works.

Build a Simple, Smart Website

Your website is your digital handshake.
It should be:

• Clear: Say what you do and who you help

• Focused: Highlight results, not fluff

• Local: Include your city or area for better local search

• Mobile-Friendly: Over half your traffic is on phones—don’t ignore that

• Active: Add a blog or content to stay relevant in search engines

Use words your customers search for.
Example: If you run a landscaping business, don’t say “outdoor aesthetic enhancement.” Say “Lawn care in McKinney” or “Affordable yard clean-up.”

The clearer you are, the more you show up in Google—and in people’s minds.

Keep Your Info Consistent Across the Web

Your business name, phone number, and address should be the same everywhere—Google, Facebook, Yelp, Bing, etc.

Mismatch those and you’ll confuse customers and search engines.

Need help getting those in line? I’ve got a free training on setting up your listings. Let me know and I’ll point you there.

Track and Test Everything

All marketing is trackable—don’t let anyone tell you different.

If you’re sending postcards, ask new customers where they heard of you.
If you’re running a Facebook ad, look at the analytics.
If you’re trying something new, set a goal: “I want 10 leads this week.” If you get one, it’s time to adjust.

Pro tip:
Use a simple spreadsheet or CRM to track where customers are coming from. This helps you invest more into what’s actually working.

Run Marketing When Business is Good

Most business owners wait to start marketing when things slow down.

Don’t.

That’s like waiting to drink water until you’re dehydrated. Keep marketing when things are going great. That momentum keeps the pipeline full so you’re not panicking later.

A Final Word: Marketing Is Ministry

If you’re a Christian entrepreneur, remember: your business isn’t about pushing products—it’s about serving people. Marketing is how you reach those people.

When done right, it’s not manipulation—it’s multiplication.

You’re simply saying, “Hey, here’s how I can help.”

So go ahead—set up your plan.
Stay consistent.
Track your results.
And keep showing up with the heart of service.

Want Some Help Building Your Strategy?

I’ve got a membership that gives you live training, community, and answers to your questions—all for pennies a day. If you’re tired of winging it and want to start making marketing decisions that make sense, this is for you.

👉 [Join here] (insert your link)

P.S. Don’t fall for every shiny pitch. Know your customer. Build your message. Test your methods. That’s how Christian businesses grow—with purpose and peace of mind.

Marketing strategy goes where your customers are so you can help them. #Christianbusiness #ChristianEntrepreneur Share on X