Let’s face it—most emails out there are about as exciting as waiting in line at the DMV.
You know the ones:
“Dear Valued Subscriber, we’re excited to announce the arrival of our new assortment of widgets…”
Yawn.
Here’s the truth:
If you’re a Christian entrepreneur, email isn’t just about open rates and conversions—it’s about connection.
You’re not writing to inboxes. You’re writing to people.
1. Write Like a Real Human (Because You Are One)
Think of email like conversation.
If you wouldn’t say it over coffee, don’t say it over email.
Skip the corporate tone. Skip the fluff.
Instead of “We are delighted to announce…” try:
“I couldn’t wait to tell you this…”
Or
“Let me tell you a quick story…”
The more human you sound, the more likely someone is to read what you wrote—and actually care.
2. Your Subject Line = Your First Impression
If your subject line is boring, your email won’t even get opened.
So be curious. Be clear. Be you.
✅ “I messed up…” (emotional, mysterious)
✅ “3 tips to get more referrals this week” (practical and benefit-driven)
❌ “Free! Hurry before time runs out!” (hello spam folder)
Pro Tip: Keep a swipe file of subject lines that caught your eye. Study what works.
3. Make It Personal (Even With Automation)
Even if you’re using an autoresponder, you can still add a personal touch.
- Use their first name (with merge tags)
- Reference something timely—like a current event or season
- Talk to them like a friend, not a lead
Your goal: make the email feel like it was written just for them.
4. One Email. One Message.
Don’t try to say everything in one message.
Pick one idea per email.
Want to teach something? Do it.
Have a story to share? Share it.
Launching a product? Tell me what it is and why it matters to me.
Keep it skimmable.
Use bullet points.
Use bold for key ideas.
And always lead with what’s valuable to the reader—not just to your business.
5. Deliver Real Value (Before You Ever Ask for a Sale)
Think of email like dating.
You don’t propose on the first coffee meetup. (Please don’t.)
Offer real value—something helpful, encouraging, or insightful.
Examples:
- Tips for getting better results with your product
- A behind-the-scenes peek at your business
- A story that inspired you (bonus points if it points back to your faith or values)
- A podcast or video you found helpful
Teach. Inspire. Serve. Then invite people to do business with you.
6. Always Include a Call to Action (Even If It’s Small)
Every email should end with something the reader can do:
- Hit reply and tell you something
- Click to read a blog post
- Try a tip you shared
- Reflect on a question you asked
- Share it with a friend
Not every CTA needs to be “Buy now.”
Sometimes it’s “Think on this.”
Sometimes it’s “Pray about this.”
And yes, when it’s time to sell, tell them clearly what to do next.
7. Don’t Waste Your Signature
This is prime real estate. Use it well.
- Your name
- A friendly picture (people buy from people)
- Contact info
- A short tagline or benefit statement
Ex: “Helping Christian entrepreneurs build businesses that honor God—and actually make sense.”
And please, don’t overload it with 15 social media links. Keep it clean.
Bottom Line?
Email still works. But only when it’s done right.
Done right =
✅ Personal
✅ Clear
✅ Helpful
✅ Human
✅ Aligned with your faith
If you’re not sure where to start, open a blank email and pretend you’re writing to a friend who needs encouragement or a tip. That’s your voice. That’s your starting point.
You don’t need fancy funnels or formulas.
You just need to care.
– Lyle
Helping faith-first business owners grow with integrity (and actually enjoy the process)
P.S. If this helped, share it with someone who struggles with what to say in their emails. Or better yet—start your own email list and share what God’s putting on your heart. The world needs your voice.
Email marketing is people talking to other people in personal and engaging ways. #ChristianBusiness #ChristianEntrepreneur Share on X