by Lyle | For Christian Business Owners Who Actually Care
Let’s talk about marketing—not the slick slogans or “Jesus fish” slapped on a business card—but real, intentional, people-focused Christian marketing.
Because let’s be honest…
Christian business isn’t just about what we sell.
It’s about how we serve—and who we reflect while we do it.
What is Marketing, Really?
Marketing isn’t magic.
It’s not about shouting louder or posting more often.
Marketing is simply getting the right message in front of the right people at the right time.
It’s about helping people by clearly showing how you solve their problem.
- Got a product? Show them the results.
- Got a service? Show them the solution.
- Got a mission? Make it meaningful to them, not just to you.
Marketing should feel like a conversation—not a cold call.
Jesus Knew Marketing (Better Than We Do)
No billboards.
No email list.
Yet crowds followed Him.
How?
He went where people were.
He started with relationships.
He listened, asked questions, spoke truth, and delivered value (healing, forgiveness, eternal life—small stuff like that).
The woman at the well?
He didn’t launch into a sermon. He connected. She shared. And revival broke out in her village.
Relationships first. Message second. That’s Kingdom marketing.
Should You Include Scripture in Your Marketing?
Here’s the short version:
Yes, if it fits your audience.
If your business is Christian-specific—like a Christian school, publisher, or ministry—then absolutely, go all in. Let your faith lead.
But if you serve a broader market, remember:
Sometimes the way you do business—your kindness, your integrity, your excellence—speaks louder than the verses you post.
Let people feel the Gospel before you quote it.
Key Tips for Christian Entrepreneurs
- Focus on Benefits, Not Features.
Don’t just say what your product does—show what they gain. - Talk Like Your Customer.
You’re not here to impress. You’re here to connect. - Go Where They Hang Out.
If your audience is on YouTube, be there. If they love local gyms, find a way to show up. - Build Trust.
Care before you close. Love before you launch. - Be the Bridge.
Let your marketing open the door, and your relationships do the ministry.
Final Thought:
You’re a Christian.
You’re in business.
That’s not an accident. That’s a calling.
You don’t need to shout louder than everyone else.
You just need to serve better, love deeper, and shine brighter.
“Whatever you do, do it all for the glory of God.” — 1 Corinthians 10:31
That includes marketing.
