Let’s be honest—if you’re a Christian business owner, you’ve probably felt this tension before:

“Am I promoting my business too much and my faith too little?”
“Am I using people to grow my bottom line… or serving them like Jesus would?”

These are fair questions. And if you’ve ever wrestled with how to balance faith and business, welcome to the club. You’re not alone.

A Quick MLM Story (and a Gut Check)

Years ago, I was involved in a well-known network marketing company. You know the kind—loud rallies, hyped-up calls, stories about time freedom and passive income.

Truthfully, I loved the motivation. It was the first time I’d been surrounded by people who actually believed in growth—in business and life. I went to church on Sunday, hit MLM meetings on Monday, and sandwiched my week between Jesus and hustle.

But as I started sharing the opportunity with friends, something felt off. I had a little whisper in my spirit:

“Are you more excited to pitch your business than to share the love of Christ?”

Ouch.

Here’s the Real Crisis

It wasn’t that the business was bad. And it wasn’t wrong to share it.

The problem was this: I was seeing people as prospects instead of people.

And worse… I’d spent more time planning my compensation plan pitch than thinking about how to show them Jesus.

Many of us have done this in MLM. But truth be told, it happens in any business when we focus more on the transaction than the transformation.

Reframing the Way We Present

Here’s the shift that changed everything for me:

Stop leading with the pitch.
Start leading with the person.

Get curious. Ask good questions. Actually listen.

• Do they need encouragement?

• Do they need a financial opportunity?

• Do they need prayer?

• Do they need a product, a partnership—or just a person who sees them?

When we lead with love instead of leverage, something powerful happens. We don’t just “present our business.” We represent Christ through our business.

Business as Ministry

Here’s what I believe:
Your business is a tool. A bridge. A platform. A mission field.

You’re not in business by accident. God placed you in this space to serve people, to lead with integrity, and to offer hope in ways that fit their need—whether that’s a job, a product, or a conversation.

Yes, you can absolutely grow a profitable business and represent Christ well. But it starts by shifting the focus:

People over pitch. Mission over manipulation. Service over self-promotion.

The Takeaway

If you’re struggling to blend your faith and business, don’t overcomplicate it.

Lead with love.
Listen more than you speak.
Let your business be a way to meet needs—physical, emotional, financial, and yes, spiritual.

And if someone doesn’t join your team or buy your thing? That’s okay.

Because success isn’t measured in recruits or revenue—it’s measured in obedience.

Like Zig Ziglar said:

“You can have everything you want in life if you’ll just help enough people get what they want.”

And as Paul would say:

“Whatever you do, do it all for the glory of God.” (1 Cor. 10:31)

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